1. Establish relationships first (people buy from those they trust and like).
2. Give without want and it will return tenfold later.
3. Make sure you write “hypnotically” – we are all bombarded with e-mails daily, so yours needs to connect and capture attention.
4. Be yourself and let your “voice” or personality come out in your posts, articles, sales letter, ad copy. etc.
5. Check your ego at the door, and instead think about what your reader wants (not what you want to sell!).

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